Applied imagination; principles and procedures of creative problem-solving.

Description:

Brainstorming is a group or individual creativity technique by which efforts are made to find a conclusion for a specific problem by gathering a list of ideas spontaneously contributed by its member(s). The term was popularized by Alex Faickney Osborn in the 1953 book *Applied Imagination*. Osborn claimed that brainstorming was more effective than individuals working alone in generating ideas, although more recent research has questioned this conclusion. - Wikipedia

subjects: creative thinking,  creativity,  brainstorming,  advertising,  creative problem solving,  CPS,  Creation (Literary, artistic, etc.),  Creativeness,  Criatividade,  Education, philosophy,  Pensée créatrice,  Kreativität,  Creativiteit,  Probleemoplossing,  Imagination,  Creative ability,  Création littéraire,  Créativité

People: Alex F. Osborn

Times: 1953