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Cover of Applied Imagination

Applied imagination

principles and procedures of creative thinking.

By Alex Faickney Osborn

3.00 (3 Ratings)
281 Want to read17 Currently reading6 Have read

Publish Date

1954

Publisher

Scribner

Language

eng

Pages

379

Description:

Brainstorming is a group or individual creativity technique by which efforts are made to find a conclusion for a specific problem by gathering a list of ideas spontaneously contributed by its member(s). The term was popularized by Alex Faickney Osborn in the 1953 book *Applied Imagination*. Osborn claimed that brainstorming was more effective than individuals working alone in generating ideas, although more recent research has questioned this conclusion. - Wikipedia