Cover of The soul of the corporation

An edition of The soul of the corporation (2007)

The Soul of the Corporation

How to manage the identity of your company

By Hamid Bouchikhi

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Publish Date

September 30, 2007

Publisher

Wharton School Publishing,Wharton School Pub.

Language

eng

Pages

256

Description:

subjects: Business names, Brand name products, Corporate culture, Management, Corporate image, Unternehmenskultur, Imagepolitik, Corporate Identity, Organisationskultur, Industrial management, Brand name products--management, Business names--management, Hd58.7 .b679 2007, 659.2