Selling your ideas to your organization

Description:

"When you want to sell an idea to your organization, there are two important things to consider: an environmental scan and a collection of tactics. This guidebook explains how to assess your environment, point by point. It also provides a collection of tactics you can use to sell your idea. Assessing your environment and considering tactics you can use will prepare you for a successful campaign, and you will be more likely to accomplish your objective--solving a problem and making an improvement for the benefit of individuals, groups, and the organization as a whole."

subjects: Public speaking,  Communication,  Communication in management,  Oral communication,  Verbal Behavior,  Business presentations,  Creative thinking,  Meetings & presentations,  Business & economics -> business communication -> oral communication