Tomeki
Cover of The media gaze

The media gaze

representations of diversities in Canada

By Augie Fleras

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Publish Date

2011

Publisher

UBC Press

Language

eng

Pages

300

Description:

"While Canada is known for its official commitment to diversity, a close look at the country?s media reveals that lip service to differences notwithstanding, they rarely engage with it in ways that reflect its presence in Canadian society. The Media Gaze exposes how newscasters, adverstisers, filmmakers, and television programmers attempt to co-opt audiences into believing that media depictions entail neither prejudice nor perspective. In truth, the experiences of those who fall outside of the media's preferred populations are actively ignored or misrepresented." -- Back cover.