An edition of Cause marketing for dummies (2011)
Cause marketing for dummies
By Joe Waters
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1 Want to read0 Currently reading0 Have read
Publish Date
2011
Publisher
Wiley
Language
eng
Pages
336
Description:
Cause marketing benefits nonprofit and for-profit enterprises alike-- make it work for you! Discover how supporting a good cause provides a powerful competitive edge.
subjects: Nonprofit organizations, Social marketing, Marketing