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Putting the luxe back in luxury

how new consumer values are redefining the way we market luxury

By Pamela N. Danziger

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Publish Date

2011

Publisher

Paramount Market Pub.,Paramount Market Publishing, Inc.

Language

eng

Pages

256

Description:

The market for luxury brands has changed, but it still offers many opportunities for those who understand their customers' changing priorities. Danzinger uncovers the ways luxury customers are changing and how brands are responding.