An edition of Social marketing (2002)
Improving the Quality of Life
By Philip Kotler
Publish Date
June 15, 2002
Publisher
Sage Publications, Inc,Sage Publications
Language
eng
Pages
456
Description:
subjects: Social marketing, Behavior modification, Marketing social, Soziomarketing, Marketing, Gedragsverandering, Niet-commerciele organisaties, Modification du comportement