An edition of Marketing in the 21st century and beyond (2013)
Marketing in the 21st century and beyond
timeless strategies for success
By Bruce David Keillor
Publish Date
2013
Publisher
Praeger
Language
eng
Pages
265
Description:
"Contains invaluable information written by leading business experts, successful entrepreneurs, and recognized scholars. It is organized around four key areas of marketing: company and customer relations, integrated marketing communications, interactive and multichannel marketing, and global marketing. Each of these broad categories is addressed in a manner that allows the reader to thoroughly explore the subject or hone in on a specific topic covered in the individual chapters. The work is particularly unique in its treatment of interactive marketing and social media."--Provided by publisher.