An edition of The 18 inmutable laws of corporate reputation (2004)
The 18 Immutable Laws of Corporate Reputation
Creating, Protecting, and Repairing Your Most Valuable Asset
By Ronald Alsop
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Publish Date
March 16, 2004
Publisher
Free Press
Language
eng
Pages
288
Description:
subjects: Empresas, Imagen, Marcas de comercio, Relaciones pu blicas, Productos comerciales, Gestio n., Brand name products, Public relations, CORPORATE STRATEGIES, Corporate image, COMMUNICATION POLICY, TRANSNATIONAL CORPORATIONS, Management, CORPORATIONS, BRAND NAMES, Leadership, Corporations, public relations