An edition of Total relationship marketing (2008)
Total relationship marketing
marketing strategy moving from the 4Ps - product, price, promotion, place - og a traditional marketing management to the 30 Rs - the 30 relationships - of a new marketing paradigm incorporating service-dominant logic, B2C, B2B, C2C, CRM, many-to-many marketing, and the value-creating network society
By Evert Gummesson
Publish Date
2008
Publisher
Butterworth-Heinemann
Language
eng
Pages
392
1-10 of 11 Editions
Total Relationship Marketing
Pages: 392
Published In: 2011
Publisher: Taylor & Francis Group
Total Relationship Marketing
Language: eng
Published In: 2012
Publisher: Routledge
Total Relationship Marketing
Language: eng
Published In: 2011
Publisher: Routledge
Total Relationship Marketing
Language: eng
Published In: 2011
Publisher: Taylor & Francis Group
Total Relationship Marketing
Language: eng
Published In: 2011
Publisher: Taylor & Francis Group
Total Relationship Marketing
Language: eng
Published In: 2011
Publisher: Taylor & Francis Group
Total Relationship Marketing
Language: eng
Pages: 392
Published In: 2011
Publisher: Taylor & Francis Group
Total Relationship Marketing
Language: eng
Pages: 392
Published In: 2011
Publisher: Taylor & Francis Group
Total Relationship Marketing
Language: eng
Pages: 350
Published In: 2012
Publisher: Taylor & Francis Group
Total Relationship Marketing
Language: eng
Pages: 396
Published In: 2015
Publisher: Taylor & Francis Group