Corporate community involvement

Description:

The book's advice is backed by inspiring interviews with best-in-class practitioners from businesses like Microsoft, GlaxoSmithKline, Ericsson- as well as leading experts in corporate responsibility and community involvement. The text highlights best-practice approaches, effective methods, and concise tools to help managers "get there faster" and "get it right first time." The core of the book is a step-by-step guide that shows readers how to: conduct a current state analysis and devise a strategy; organize staffing and budgets; integrate corporate community involvement throughout the business and create high-profile programs' partner across sectors; measure and evaluate results; communicate successful activities; and overcome challenges.

subjects: Social aspects,  Management,  Public relations,  Corporations,  Industrial management,  Strategic planning,  Corporations, public relations,  Social responsibility of business,  BUSINESS & ECONOMICS,  Industrial Management,  Management Science,  Organizational Behavior,  Sociétés,  Relations publiques,  Gestion,  Planification stratégique,  Gestion d'entreprise,  Aspect social