Creativity, Inc.

Description:

Creativity, Inc. is a book for managers who want to lead their employees to new heights, a manual for anyone who strives for originality, and the first-ever, all-access trip into the nerve center of Pixar Animation—into the meetings, postmortems, and “Braintrust” sessions where some of the most successful films in history are made. It is, at heart, a book about how to build a creative culture—but it is also, as Pixar co-founder and president Ed Catmull writes, “an expression of the ideas that I believe make the best in us possible.”

subjects: management,  collaboration,  work,  creativity,  Pixar Animation,  Pixar,  meetings,  Creative ability in business,  Corporate culture,  Organizational effectiveness,  Pixar (Firm),  BUSINESS & ECONOMICS / Leadership,  BIOGRAPHY & AUTOBIOGRAPHY / Business,  PERFORMING ARTS / Film & Video / Direction & Production,  nyt:combined-print-and-e-book-nonfiction=2014-04-27,  New York Times bestseller

People: Ed Catmull,  Steve Jobs

Places: Berkeley,  San Francisco,  Silicon Valley,  Oakland,  Emeryville