Campaign Strategy In Direct Democracy

Description:

"This book takes a fresh look at direct democracy by exploring how political actors run direct-democratic campaigns. It is the first study of comparative direct-democratic campaigning and examines eight campaigns on four salient policy domains: immigration, health politics, welfare state issues, and economic liberalism centering on the world's champion par excellence of direct-democracy, Switzerland. Bernhard derives much of his analysis through interviews conducted with campaign managers providing first-hand accounts that offer unprecedented access into the organization and strategy behind direct-democratic campaigns. Campaign Strategy in Direct Democracy is essential reading for students and scholars of political communication and political science."--Publisher's website.

subjects: Political campaigns,  Campaign management,  Democracy,  Switzerland, politics and government,  Direct democracy,  Elections & referenda,  POLITICAL SCIENCE,  Political Process,  General,  Political structures: democracy,  Politics and Government