An edition of I Can Get It For You Retail Down And Dirty Tales From A Canadian Ad Man (2012)
I Can Get It For You Retail Down And Dirty Tales From A Canadian Ad Man
By Rick Padulo
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Publish Date
2012
Publisher
Dundurn Group
Language
eng
Pages
213
Description:
"If you have every worked in or are interested in marketing, advertising, or retail this book is a must read. I Can Get It for You Retail plots a course for success in the real world with the inside scoop on several of the most successful retail marketing / advertising campaigns in Canadian history: Black's is photography, Leon's don't pay a cent event, Zellers because... the lowest price is the law, CIBC seeing beyond, Rexall a pharmacy first. These campaigns demonstrate in real time and real life how Rick's Nine Commandments help create success"--