An edition of Blowing Up the Brand (2010)

Blowing Up the Brand

By Melissa Aronczyk

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Publish Date

2010

Publisher

Lang, Peter, Publishing Inc.

Language

-

Pages

-

Description:

subjects: Marketing, Brand name products, Imagery (psychology), Popular culture, Branding (Marketing), Imagery (Psychology), Konsumgesellschaft, Produktimage, Massenkultur, Beeinflussung, Reklam