The Content Machine Towards A Theory Of Publishing From The Printing Press To The Digital Network

Description:

This ground-breaking study, the first of its kind, outlines a theory of publishing that allows publishing houses to focus on their core competencies in times of crisis. Tracing the history of publishing from the press works of fifteenth-century Germany to twenty-first-century Silicon Valley, via Venice, Beijing, Paris and London, and fusing media theory and business experience, The Content Machine offers a new understanding of content, publishing and technology, and defiantly answers those who contend that publishing has no future in a digital age. -- from back cover.

subjects: Publishers and publishing,  History,  Electronic publishing,  Frames (Information theory),  Publishers and publishing--history,  Z278 .b48 2013,  070.5