

An edition of Corporate Social Responsibility (2005)
doing the most good for your company and your cause
By Philip Kotler
Publish Date
2005
Publisher
Wiley
Language
eng
Pages
307
Description:
subjects: Social marketing, Charitable contributions, Social responsibility of business, Corporations, Corporate image, Entreprises, Bedrijven, Donaciones benéficas, Empresas, Mercadotecnia social, Marketing social, Soziomarketing, Corporate Social Responsibility, Image, Responsabilité sociale, Soziales Engagement, Sociétés, Sociale verantwoordelijkheid, Dons de charité, Responsabilidad social de la empresa, Unternehmen, Imagen corporativa, Corporations, charitable contributions