Social marketing

Description:

Outlines hows groups devoted to social change can effectively utilize their resources to maximize results, providing a marketing framework for social campaigning and targeting consumer groups.

subjects: Social marketing,  Behavior modification,  Marketing,  Marketing social,  Soziomarketing,  Campagnes publicitaires,  Gedragsverandering,  Social Change,  Behavior Therapy,  Aspect social,  Opinion publique,  Werbekampagne,  Associations sans but lucratif,  Sozialverhalten,  Marketing of Health Services