An edition of Marketing for hospitality and tourism (1996)
Marketing for hospitality and tourism
By Philip Kotler,John T. Bowen,James C. Makens
5.00 (4 Ratings)
112 Want to read15 Currently reading2 Have read
112 Want to read15 Currently reading2 Have read
Publish Date
1999
Publisher
Prentice Hall International,Pearson Education
Language
eng
Pages
847
Description:
Marketing guru, Philip Kotler is joined by other notable industry experts to apply their expertise to the hospitality industry.
subjects: Hospitality industry, Marketing, Tourism, Toerisme, Tourismus, Tourisme, Hôtels, Gestion, Lehrbuch, Accueil (Tourisme), Marketing turístico, Hotéis, Hospitalidade, Hostelería, Mercadotecnia, Turismo, Toeristenindustrie
People: Philip Kotler