An edition of Globalization of consumer markets (1994)

Globalization of consumer markets

structures and strategies

By Salah S. Hassan,Erdener Kaynak,Salah Hassan

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Publish Date

1994

Publisher

International Business Press

Language

eng

Pages

356

Description:

subjects: International business enterprises, Export marketing, Management, Advertising, Consumer behavior, Standards, Markets, Entreprises multinationales, Gestion, Consommateurs, Comportement, Globalization