An edition of Selling the people's Cadillac (1976)
Selling the People's Cadillac
The Edsel and Corporate Responsibility
By Jan G. Deutsch
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Publish Date
September 10, 1976
Publisher
Yale University Press
Language
eng
Pages
261
Description:
"Reconstructing the history of the Edsel--one of corporate America's greatest debacles--Jan Deutsch places it in its cultural, economic, and psychological setting ... Deutsch relates the Edsel event to J.K. Galbraith's theory of the technostructure, examines its impact on the climate of our times, and raises interesting questions about the role of the scholar in decision-making in America"--Cover.