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Public Relations on the Net

Winning Strategies to Inform and Influence the Media, the Investment Community, the Government, the Public, and More!

By Shel Holtz

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Publish Date

November 1998

Publisher

AMACOM

Language

eng

Pages

332

Description:

Addresses the means by which you can establish a return on investment for your online efforts, and it suggests various tactical tools to use to implement your strategy.