

An edition of Public relations on the Net (1998)
Winning Strategies to Inform and Influence the Media, the Investment Community, the Government, the Public, and More!
By Shel Holtz
Publish Date
November 1998
Publisher
AMACOM
Language
eng
Pages
332
Description:
Addresses the means by which you can establish a return on investment for your online efforts, and it suggests various tactical tools to use to implement your strategy.