Research Paradigms, Television, and Social Behaviour

Description:

"Research Paradigms, Television, and Social Behavior is a unique text in that it examines television research from both the quantitative and qualitative perspectives. The book provides concrete, step-by-step examples of how to conduct major research and evaluation projects, making the volume useful for both undergraduate and graduate students. Its comprehensive coverage will prove important also for seasoned scholars, researchers, and professionals in the media industry."--Jacket.

subjects: Television,  Television and children,  Social aspects,  Research,  Television broadcasting,  Television and family,  Psychological aspects,  Television and teenagers,  Television and families,  Television broadcasting, social aspects,  Television, psychological aspects,  Télévision,  Aspect social,  Aspect psychologique,  Télévision et famille,  Recherche,  Télévision et adolescents,  Télévision et enfants,  Televisieprogramma's,  Kijkgedrag,  Gezin,  Kinderen,  Jongeren,  Onderzoeksmethoden,  Fernsehen,  Aufsatzsammlung