Winning in Asia, U.S. style

Description:

"Despite the regional currency crisis of 1997-1998, Asia-Pacific economies continue to be among the most attractive markets in the world. Japanese, American, and European firms have invested heavily in the past decades, and now are positioning themselves to take advantage of the post-Asian recovery, phenomenal Chinese growth rates, and deepening economic liberalization. This path-breaking work focuses on understanding the market and nonmarket strategies employed by Japanese firms to boost their share of the developing Asian market and to rally the Japanese government in support of their initiatives. In addition to advancing a novel theoretical framework to analyze strategy, the book contains an overview chapter that focuses on Japanese investment and trade trends in Asia and original case studies of the banking, automobile, telecommunications, chemical, software, and electronics sectors that provide insight into winning strategies in Asia."--BOOK JACKET.

subjects: American Investments,  Export marketing,  Management,  Case studies,  Foreign economic relations,  American Corporations,  Strategic planning,  Marketing,  Foreign Investments,  Japanese Investments,  Investments, japanese,  Investments, foreign, asia,  Asia, foreign relations,  Japan, foreign economic relations,  Marchés d'exportation,  Gestion,  Planification stratégique,  Sociétés américaines,  Études de cas,  Investissements américains,  Cas, Études de,  Relations économiques extérieures,  85.10 strategic management,  International economic relations,  Strategische planning,  Buitenlandse bedrijven

Places: United States,  Asia