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People, planet, profit

how to embrace sustainability for innovation and business growth

By Peter Fisk

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Publish Date

2010

Publisher

Kogan Page

Language

eng

Pages

226

Description:

People, Planet, Profit focuses on three ways that companies can grow their business while transforming their values: by defining a purpose to their business beyond profit -- what it does for people's lives and society in general; by translating that into a compelling proposition for customers; and by aligning the whole business to deliver this proposition practically and more profitably.