Cover of Marketing metrics

An edition of Marketing metrics (2007)

Marketing metrics

the definitive guide to measuring marketing performance

By Paul Farris

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Publish Date

2010

Publisher

Wharton School Pub.

Language

eng

Pages

470

1-10 of 18 Editions

Marketing metrics

Marketing metricsmanaging Your product Mix, pricing, sales channels & promotions

Language: eng

Published In: 2007

Publisher: Wharton School Publishing

Marketing metrics

Marketing metricsoptimizing price & evaluating advertising & promotion campaigns

Language: eng

Published In: 2007

Publisher: Wharton School Publishing

Marketing metrics

Marketing metricsevaluating advertising & promotions

Language: eng

Published In: 2007

Publisher: Wharton School Publishing

Marketing metrics

Marketing metricsmeasuring & defending marketing budgets

Language: eng

Published In: 2007

Publisher: Wharton School Publishing

Marketing metrics

Marketing metricstracking customers & market share

Language: eng

Published In: 2007

Publisher: Wharton School Publishing

Marketing Metrics

Marketing Metricsmeasuring sales force effectiveness & channel management

Language: eng

Published In: 2007

Publisher: Wharton School Publishing

Marketing metrics

Marketing metricsoptimizing price for profits

Language: eng

Published In: 2007

Publisher: Wharton School Publishing

Marketing Metrics

Marketing MetricsThe Definitive Guide to Measuring Marketing Performance

Language: eng

Publisher: Pearson Education, Limited

Marketing Metrics

Marketing MetricsThe Definitive Guide to Measuring Marketing Performance

Language: eng

Published In: 2011

Publisher: Pearson Education, Limited

Marketing Metrics

Marketing Metrics

Language: eng

Published In: 2021

Publisher: Pearson Education, Limited