Cover of Managing customer relationships

An edition of Managing customer relationships (2004)

Managing Customer Relationships

A Strategic Framework

By Don Peppers,Martha Rogers

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Publish Date

April 19, 2004

Publisher

Wiley

Language

eng

Pages

528

Description:

subjects: Management, Marketing, Information storage and retrieval systems, Relationship marketing, Marketing information systems, Consumers' preferences, Customer relations, Customer relations, management, Consumer behavior, Information storage and retrieval systems, marketing