Impact of ambush marketing on sponsor identification

An edition of Impact of ambush marketing on sponsor identification (2007)

Impact of ambush marketing on sponsor identification

By Seema Gupta

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Publish Date

2007

Publisher

Indian Institute of Management, Bangalore

Language

eng

Pages

27

Description:

subjects: Marketing, World Cup (Cricket) (8th : 2003 : South Africa, etc.), Corporate sponsorship, Sports