Inbound marketing

Description:

For decades marketers have interrupted their way into buyers' wallets with TV and radio advertising, cold calling, and email blasting. But this type of marketing is coming to an end, as buyers get more and more sophisticated about blocking interruptions using TiVo, Sirius Satellite Radio, spam protection, and Do Not Call lists. Buyers are moving their shopping and learning to search engines, the blogosphere, and the social media web.Get Found exposes proven best practices required to leverage the changing nature of buyer behavior. Learn how to use social media to intrigue your best customers to come to you- "get found" online. In simple language, the book explains how to: a- make changes to your website so that it ranks higher for terms typed in by your target market Identify and engage bloggers so they drive their readership to your site to enter your sales funnel; b- start a blog that will become part of the 1% of blogs that succeed; c- effectively use LinkedIn, Facebook, Twitter, YouTube, and other social media sites; d- track your progress in search engines, the blogosphere, and social mediasphere and continually improve your strategy; and e- double-down on cost-effective sources of leads and divest cost-prohibitive sources. -- Description from http://www.textbooksrus.com (Oct. 17, 2011).

subjects: Social media,  Google,  Internet marketing,  Marketing,  Blogs,  Economic aspects,  Customer relations,  Direct marketing,  Social media--economic aspects,  Marketing--blogs,  World wide web 2.0,  Hf5415.1265 .h353 2010,  658.8/72,  World Wide Web 2.0.