

An edition of Sensory marketing (2010)
research on the sensuality of products
By Aradhna Krishna
Publish Date
2010
Publisher
Routledge
Language
eng
Pages
422
Description:
subjects: Consumer behavior, Sensuality, Senses and sensation, Psychological aspects, Marketing, New products, Consumers, Aspect psychologique, Sensualité, Sens et sensations, Consommateurs, Comportement, Sensation, Senses, BUSINESS & ECONOMICS, General, Distribution, Emotionale Produktdifferenzierung, Emotionale Werbung, Marketingforschung, Waarneming