Tomeki

Informing voters?

Informing voters?

politics, media and the New Zealand election 2008

By Chris Rudd,Janine Hayward,Geoffrey Craig

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Publish Date

2009

Publisher

Pearson

Language

eng

Pages

166

Description:

"Informing Voters? Politics, Media and the New Zealand Election 2008 examines important issues and questions surrounding political communication during the 2008 general election campaign in New Zealand. These issues include: The degree to which the print and electronic media's coverage focused on the 'horse-race and hoopla' of the election campaign; How and to what extent political parties and candidates utilised online campaigning to communicate with voters; The effectiveness of party election advertising; What we can learn from debates and interviews of party leaders. The extent and nature of media coverage given to minor parties; A major finding of the book is that politicians and the media performed a reasonable job of 'informing' voters at the 2008 election."--Book cover.