Measurement in marketing research

An edition of Measurement in marketing research (2009)

Measurement in marketing research

an alternative framework

By Thomas Salzberger

0 (0 Ratings)

1 Want to read0 Currently reading0 Have read

1 Want to read0 Currently reading0 Have read

Publish Date

2009

Publisher

Edward Elgar

Language

eng

Pages

482

Description:

subjects: Methodology, Marketing research, Rasch models, Item response theory, Marktonderzoek, Meetmethoden