An edition of Consumer behavior and marketing strategy (1990)

Consumer behavior and marketing strategy

J. Paul Peter, Jerry C. Olson.

By J. Paul Peter,Jerry Carl Olson

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Publish Date

1999

Publisher

Irwin/McGraw-Hill

Language

eng

Pages

580

Description:

subjects: Marketing, Consumer behavior, Consommateurs, Attitudes, Strategisches Management, Verbraucherverhalten, Consommateurs - Attitudes