An edition of Transnational management (1992)
Transnational management
text, cases, and readings in cross-border management
By Christopher A. Bartlett,Sumantra Ghoshal,Christopher Bartlett,Julian Birkinshaw,Paul W. Beamish
Publish Date
1999
Publisher
McGraw-Hill
Language
eng
Pages
850
Description:
Combining Harvard and INSEAD cases with readings on research and thought on the global business environment, this text focuses on the management challenge associated with companies whose activites cross national boundaries.
subjects: International business enterprises, Management, Internationale ondernemingen, Gestion, Entreprises multinationales, Internationales Management, International business, International - General, Business & Economics, Business / Economics / Finance, Textbooks, Business/Economics, Management - General, Business & Economics / International, Multinationales Unternehmen, Administração de empresas (gerenciamento)