Writing for design professionals

Description:

Written and oral communication play a vital role in advancing the careers of design professionals (and students), yet few resources exist to help you improve your skills. Writing for Design Professionals is the only hands-on guide to mastering the complexities of effective writing in professional practice. It explains the principles of writing for impact, illustrated by realistic examples. Through dozens of samples and exercises, you will learn how to compose all the end-products of writing you need, including a firm's marketing or promotion materials; responses to RfPs; communications about projects with clients, staff, consultants, and public agencies; and writing for publication. The book considers both print and electronic formats, such as sending e-mail and the development of Web sites, as well as oral presentations.

subjects: Architectural services marketing,  Marketing,  Engineering services marketing,  Design services,  Schriftliche Kommunikation,  Architektur,  Industriedesign,  Schriftverkehr,  Specification writing,  Architecture, Services d',  Ingenierie, Services d',  Services de Design,  Architectural services marketing--united states,  Engineering services marketing--united states,  Design services--marketing,  Design services--united states--marketing,  Architecture--vocational guidance,  Writing--handbooks, manuals, etc,  Na1996 .k57 2006,  720/.68/8,  Na1996 .k57 1998,  808/.0662,  Architecture,  Vocational guidance,  Writing,  Handbooks, manuals

Places: United States