An edition of International marketing and purchasing of industrial goods (1982)

International marketing and purchasing of industrial goods

an interaction approach

By Håkan Håkansson

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Publish Date

1982

Publisher

Wiley

Language

eng

Pages

406

Description:

subjects: Marketing, Industrial procurement, Approvisionnement dans l'entreprise, Industrieprodukt, Internationaler Vergleich, Internationales Marketing, Fallstudiensammlung, Aufsatzsammlung, Purchasing

Places: Europe