Facebook marketing for dummies

Description:

If you're trying to plan or refine a Facebook marketing campaign, this book will help you grasp the psychology of the Facebook user, build your fan base, and integrate Facebook marketing with your other marketing strategies. Hayden shows you how to build a social networking presence, promote your page, and target specific audiences.

subjects: Facebook (Electronic resource),  Viral marketing,  Internet advertising,  Online social networks,  Internet marketing,  Economic aspects