Why Fonts Matter

Description:

We all constantly interact with type in almost every aspect of our lives. But how do fonts affect what we read and influence the choices we make? This book opens up the science and the art behind how fonts influence you. It explains why certain fonts or styles evoke particular experiences and associations.

subjects: Type and type-founding,  Graphic design (Typography),  Psychological aspects,  Technology,  Typografie,  Layout,  Textgestaltung