Marketing the moon

Description:

In July 1969, ninety-four percent of American televisions were tuned to coverage of Apollo 11's mission to the moon. How did space exploration, once the purview of rocket scientists, reach a larger audience than My Three Sons? Why did a government program whose standard operating procedure had been secrecy turn its greatest achievement into a communal experience? In Marketing the Moon, David Meerman Scott and Richard Jurek tell the story of one of the most successful marketing and public relations campaigns in history: the selling of the Apollo program.

subjects: United States,  Project Apollo (U.S.),  Astronautics,  Space flight to the moon,  Press coverage,  Public relations,  Exploration,  History,  United States. National Aeronautics and Space Administration,  Moon,  Apollo-project,  Maanreizen,  United states, national aeronautics and space administration,  Moon, exploration,  Astronautics, history

Places: United States