Sweet and low

Description:

The bittersweet story of an American family and its patriarch, a short-order cook named Ben Eisenstadt who, in the years after World War II, invented the sugar packet and Sweet'N Low, converting his Brooklyn cafeteria into a factory and amassing the great fortune that would destroy his family. A strange comic farce of machinations and double dealings, it is also the story of immigrants, sugar, saccharine, obesity, and the health and diet craze, played out across countries and generations but also within the life of a single family, as the fortune and the factory passed from generation to generation. The author, Rich Cohen, a grandson (disinherited, and thus set free, along with his mother and siblings), has sought the truth of this rancorous, colorful history, mining thousands of pages of court documents and conducting interviews with members of his extended family.--From publisher description.

subjects: Jewish businesspeople,  Cumberland Packing Corporation,  Family,  Businessmen,  American Jews,  Entrepeneurship,  Biography,  Sweet 'N Low (Trademark),  Sugar substitutes,  Nonnutritive sweeteners,  Sugar trade,  Jews, biography,  Businesspeople, biography,  New york (n.y.), biography

People: Benjamin Eisenstadt,  Eisenstadt family,  Cohen family,  Rich Cohen

Places: United States,  Brooklyn (New York, N.Y.),  Businessmen