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A dozen lessons for entrepreneurs

By Trenholme J. Griffin

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Publish Date

2017

Publisher

Columbia Business School Publishing, Columbia University Press

Language

eng

Pages

321

Description:

A Dozen Lessons for Entrepreneurs shows how the insights of leading venture capitalists can teach readers to create a unique approach to building a successful business. Griffin argues that innovation and best practices are discovered by the experimentation of entrepreneurs as they establish the evolutionary fitness of their business. The products and services created through this experimentation that have greater fitness survive, and less-fit products and services die.