

An edition of Barrel-aged stout and selling out (2018)
Goose Island, Anheuser-Busch, and How Craft Beer Became Big Business
By Josh Noel
Publish Date
2018
Publisher
Chicago Review Press, Incorporated
Language
eng
Pages
194
Description:
Goose Island opened as a family-owned Chicago brewpub in the late 1980s, and became one of the most inventive breweries in the world. On March 28, 2011, the Halls sold the brewery to Anheuser-Busch InBev, maker of Budweiser, the least craft-like beer imaginable. The sale forced the industry to reckon with craft beer's mainstream appeal and a popularity few envisioned. Noel examines the backlash from Chicagoans and beer fanatics across the country as the discussion escalated into an intellectual craft beer war. Here he addresses the question: how should a brewery grow?
subjects: Microbreweries, Anheuser-Busch, Inc, Goose Island Brewery, Beer industry, Beer, Breweries
Places: United States