Tomeki
Cover of Barrel-aged stout and selling out

Barrel-Aged Stout and Selling Out

Goose Island, Anheuser-Busch, and How Craft Beer Became Big Business

By Josh Noel

0 (0 Ratings)
0 Want to read0 Currently reading0 Have read

Publish Date

2018

Publisher

Chicago Review Press, Incorporated

Language

eng

Pages

194

Description:

Goose Island opened as a family-owned Chicago brewpub in the late 1980s, and became one of the most inventive breweries in the world. On March 28, 2011, the Halls sold the brewery to Anheuser-Busch InBev, maker of Budweiser, the least craft-like beer imaginable. The sale forced the industry to reckon with craft beer's mainstream appeal and a popularity few envisioned. Noel examines the backlash from Chicagoans and beer fanatics across the country as the discussion escalated into an intellectual craft beer war. Here he addresses the question: how should a brewery grow?