An edition of Markenwirkung von Sponsoring (2006)
Markenwirkung von Sponsoring
eine Zeitreihenanalyse am Beispiel des Formel-1-Engagements eines Automobilherstellers
By David Woisetschläger
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Publish Date
2006
Publisher
Dt. Univ.-Verl.
Language
ger
Pages
288
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