An edition of End of the road (2000)
End of the road
BMW and Rover : a brand too far
By Christopher Brady,Andrew Lorenz,Chris Brady
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Publish Date
2001
Publisher
Financial Times Prentice Hall
Language
eng
Pages
212
Description:
subjects: Automobile industry and trade, Bayerische Motoren Werke, Business failures, MG Rover (Firm), Mergers, Rover Company, History of specific subjects, Road vehicle manufacturing industry, Takeovers, mergers & buy-outs, Unternehmenskonzentration, Rover Group, BMW, Bayerische Motoren-Werke
Places: Great Britain