An edition of Mobile influence (2013)
Mobile influence
the new power of the consumer
By Chuck Martin
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Publish Date
2013
Publisher
Palgrave Macmillan
Language
eng
Pages
246
Description:
Mobile Influence identifies the six moments in the timeline of a sale which marketers must target effectively in order to reach the mobile buyer. From location-based marketing to mobile payment systems, the model gives marketers access to the tools necessary to build a new sales framework that addresses the future of the market.