An edition of Blockbusters (2013)
Blockbusters
hit-making, risk-taking, and the big business of entertainment
By Anita Elberse
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Publish Date
2013
Publisher
Henry Holt and Company
Language
eng
Pages
320
Description:
Explores "what's behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Entertainment, and the NFL--along with such stars as Jay-Z, Lady Gaga, and LeBron James--[and] which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals"--Dust jacket flap.