

An edition of Inside Apple (2012)
How America's Most Admired--And Secretive--Company Really Works
By Adam Lashinsky
Publish Date
2016
Publisher
Headline Publishing Group
Language
eng
Pages
240
Description:
Based on numerous interviews, the book reveals exclusive new information about how Apple innovates, deals with its suppliers, and is handling the transition into the Post Jobs Era. While INSIDE APPLE provides a detailed investigation into the unique company, its lessons about leadership, product design and marketing are universal.
subjects: Industrial management, Inc Apple Computer, Success in business, Corporate culture, Management, Computer industry, Informatique, Chefs d'entreprise, Marques commerciales, Innovations, Leadership, Creative ability in business, Case studies, Success, Apple computer, inc., Management, case studies, Industries, united states
Places: United States