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Cover of Inside Apple

Inside Apple

How America's Most Admired--And Secretive--Company Really Works

By Adam Lashinsky

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Publish Date

2016

Publisher

Headline Publishing Group

Language

eng

Pages

240

Description:

Based on numerous interviews, the book reveals exclusive new information about how Apple innovates, deals with its suppliers, and is handling the transition into the Post Jobs Era. While INSIDE APPLE provides a detailed investigation into the unique company, its lessons about leadership, product design and marketing are universal.