An edition of Inside Apple (2012)
Inside Apple
the secrets behind the past and future success of Steve Job's iconic brand
By Adam Lashinsky
Publish Date
2012
Publisher
John Murray
Language
eng
Pages
240
Description:
Based on numerous interviews, the book reveals exclusive new information about how Apple innovates, deals with its suppliers, and is handling the transition into the Post Jobs Era. While INSIDE APPLE provides a detailed investigation into the unique company, its lessons about leadership, product design and marketing are universal.
subjects: Industrial management, Inc Apple Computer, Success in business, Corporate culture, Management, Computer industry, Informatique, Chefs d'entreprise, Marques commerciales, Innovations, Leadership, Creative ability in business, Case studies, Success, Apple computer, inc., Management, case studies, Industries, united states
Places: United States