Advertising Menswear

Description:

In what was a golden age of British advertising, the notion of the 'peacock male' was a strong theme in fashion promotion, reflecting a new affluence and the emergence of stylish youth cultures. Based on a detailed study of rich archival material, this study examines the production, circulation and consumption of print, television and cinema publicity for men's clothing in Britain during the second half of the 20th century.

subjects: Men's clothing,  Advertising,  History,  Advertising, history,  Great britain, history,  History of fashion

Places: Great Britain

Times: 20th century