

An edition of Hello, my name is awesome (2014)
how to create brand names that stick
By Alexandra Watkins
Publish Date
2014
Publisher
-
Language
eng
Pages
98
Description:
"Naming a business or product has always been challenging--and sometimes costly--for entrepreneurs and inventors, but it's one of the most important decisions they have to make. Alexandra Watkins presents a foolproof model that anyone can use to create and evaluate brand names like a pro"--